Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- The potential of network pictures for international alliance and network research (2015)
- The power of social media in enabling brand engagement and co-creation: Myth and reality (2018)
- The Psychology of Consumer Empowerment : A Lesson from Seneca (2024)
- The realness of fakes: Primary evidence of the effect of deepfake personas on user perceptions in a design task (2023)
- “There Is something Rotten in Denmark”: Investigating the Deepfake persona perceptions and their Implications for human-centered AI (2024)
- The relationship between the co-creation elements, satisfaction and trust in the service context (2016)
- The role and impact of firm's strategic orientations on launch performance: significance of relationship orientation (2016)
- The Role and position of information technology in strategic buyer-supplier relationships (2013)
- The Role of Communication in Business Relationships and Networks (2011)
- The role of customer engagement behavior in value co-creation: a service system perspective (2014)
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