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University of Turku » Turku School of Economics » Department of Marketing and International Business

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The effect of experience on persona perceptions
(Extended Abstract) (2020)
The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces (2020)
The effects of consumer knowledge on the willingness to buy insect food: An exploratory cross-regional study in Northern and Central Europe (2018)
The emergence of consumer experience in the transformative consumer journey (2018)
The ethics of data-driven personas
(Extended Abstract) (2020)
The Experience Economy Logic in the Wellness Tourism Industry (2017)
The first wave impact of the COVID-19 pandemic on the Nasdaq Helsinki stock exchange: Weak signal detection with managerial implications (2021)
The ‘fourth wall’ and other usability issues in AI-generated personas : comparing chat-based and profile personas (2025)
The future of data-driven personas: A marriage of online analytics numbers and human attributes (2019)
The Helsinki internationalization process model: How Reijo Luostarinen’s legacy can generate a new agenda for IB research
(Presentation at the 17th Vaasa International Business Conference 2023) (2023)