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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    Persons
      
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    • Uverov, Nikita
    • Vesanen, Kristiina
    • Vuokko, Pirjo


    Publications
      
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    • Arvon myynnin ja ostamisen kompastuskivet  (2018)
    • Assessing and enhancing the impact potential of marketing articles  (2021)
    • Assessing the Accuracy of Four Popular Face Recognition Tools for Inferring Gender, Age, and Race  (2018)
    • Assessing the Performance Impact of Value Based Selling : Come Strong or Don’t Come at All  (2012)
    • A strengths-based approach to vulnerability: co-creating transformative value through art-based interventions in healthcare  (2024)
    • A Survey of 15 Years of Data-Driven Persona Development  (2021)
    • A template for data-driven personas: Analyzing 31 quantitatively oriented persona profiles  (2020)
    • A transition from goods-dominant to service-dominant exchange logic: A relational perspective  (2015)
    • A Typology of B2B Value Platforms
      (Presentation at the 9th BMM-EMAC Biennial International Conference on Business Market Management, Berlin 27.-29.6. 2019)        (2019)
    • Automatically Conceptualizing Social Media Analytics Data via Personas  (2018)

    Last updated on 2022-02-02 at 01:17

    UTU Research Portal