Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
Contact Details
Publications
46 of 69
- Paradox of health and appearance in fitness culture - The usage of commercial fitness services among young adults (2014)
- Parents at the forefront of healthcare encounters - a child's severe illness and the involvement of parents at the encounters (2017)
- Perhe ja perheyritys: kasvun dynamiikkaa Ullan Pakarissa (2011)
- Persona Analytics: Implementing Mouse-Tracking for an Interactive Persona System (2021)
- Persona perception scale: Developing and validating an instrument for human-like representations of data (2018)
- Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas (2020)
- Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task (2020)
- Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period
(Extended Abstract of the 2019 CHI Conference on Human Factors in Computing Systems) (2019) - Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas (2019)
- Picturing It!: The Effect of Image Styles on User Perceptions of Personas (2021)
UTU Research Portal