Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Persona perception scale: Developing and validating an instrument for human-like representations of data (2018)
- Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals' Perceptions of Personas (2020)
- Personas and Analytics: A Comparative User Study of Efficiency and Effectiveness for a User Identification Task (2020)
- Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period
(Extended Abstract of the 2019 CHI Conference on Human Factors in Computing Systems) (2019) - Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas (2019)
- Picturing It!: The Effect of Image Styles on User Perceptions of Personas (2021)
- PIDÄN AINA LÄHELLÄ, KULJEN MATKAN VIERELLÄ – läheisten ja heidän tunteidensa merkitys vakavasti sairastuneille. Esitys Surukonferenssissa. Tampereen yliopisto, (2017)
- Place branding and translocal chronotopes in Finnish municipality slogans (2024)
- Place Branding in Finland : A Discourse Analysis of Municipal Slogans (2024)
- Planetaariset rajat: Kirjallisuuskatsaus kulutuksen ja biodiversiteetin välisistä yhteyksistä (2023)
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