Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Organizing for solution business: internal vs. external resource integration (2013)
- Os efeitos da qualidade dos serviços eletrônicos: Uma revisão metanalítica (2016)
- Other-related needs experienced by secondary customers – altruism or something else?
(Presentation at the Multidisciplinary Primary Health Care Research Congress 2020) (2020) - Outlook on the transition towards autonomous shipping (2018)
- Outward-looking and future-oriented customer value potential management: The sales force value appropriation role (2016)
- Overcoming barriers to eating insects
(Esitys 7th European Conference on Sensory and Consumer Research -konferenssissa, 11.-14.9. 2016, Dijon, France) (2016) - Overcoming Roadblocks to Implementing Value-Based Selling: Aligning Organizational Support with Sales Force Activities (2014)
- Pääkirjoitus: Siltojen yli (2016)
- Paradigmasta paremmaksi: B2B-koulukuntien kehitys ja vuorovaikutteinen rinnakkaiselo (2018)
- Paradox in CSR Practice: Suggesting Ambidexterity Capability for MNEs (2017)
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