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    Marketing

    University of Turku » Turku School of Economics » Department of Marketing and International Business


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    Persons
      
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    • Uverov, Nikita
    • Vesanen, Kristiina
    • Vuokko, Pirjo


    Publications
      
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    • Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas  (2019)
    • Picturing It!: The Effect of Image Styles on User Perceptions of Personas  (2021)
    • PIDÄN AINA LÄHELLÄ, KULJEN MATKAN VIERELLÄ – läheisten ja heidän tunteidensa merkitys vakavasti sairastuneille. Esitys Surukonferenssissa. Tampereen yliopisto,  (2017)
    • Place branding and translocal chronotopes in Finnish municipality slogans  (2024)
    • Place Branding in Finland : A Discourse Analysis of Municipal Slogans  (2024)
    • Planetaariset rajat: Kirjallisuuskatsaus kulutuksen ja biodiversiteetin välisistä yhteyksistä  (2023)
    • Platform as a Social Contract: An Analytical Framework for Studying Social Dynamics in Online Platforms  (2018)
    • Playing Video Games As a Consumption Experience  (2015)
    • Portray of a wellness consumer – At the crossroads of health, luxury and sustainability?  (2014)
    • Positive and negative emotional spirals in eWOM of new recreational sports: A case study on Nordic Walking  (2019)

    Last updated on 2022-02-02 at 01:17

    UTU Research Portal