Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Innovation Adoption and Diffusion in Business-to-Business Marketing (2014)
- In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself? (2019)
- Instilling Knowledge Claims of Personas from 346 Research Articles (2021)
- Institutionalization process of service innovation: Overcoming competing institutional logics in service ecosystems (2018)
- Institutionalizing a service innovation in complex networks – The case of developing and diffusing electronic prescription in Finland (2015)
- Integrated Marketing Communication (2025)
- Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction (2018)
- Interactive value formation in inter-organizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction (2017)
- International Innovation Camps for Tackling Grand Challenges (2026)
- Interpersonal interaction in sales meetings (2011)
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