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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data
(Conference demonstration) (2020)
Global, regional, and local acceptance of solar power (2024)
Going green but seeing red: Nested tensions in initiating market shaping for sustainability
(Presentation at the 39th IMP Conference on the 23rd of August in Manchester, UK)
(2023)
Grasping the entrepreneurial opportunity process with diaries (2013)
Grasping the food sector entrepreneurial opportunity process with diaries (2011)
Guided by the nose: Impact of olfactory cues on consumers’ purchase behavior in food products (2020)
Häpeätahroja teknologian mekassa (2015)
Harnessing Place Branding through Cultural Entrepreneurship (2014)
Helping Professionals Select Persona Interview Questions Using Natural Language Processing (2021)
Henkilöbrändi Rami (2018)