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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Forging Links between Ethical Theory and Business Network Research (2014)
Four Types of Toxic People: Characterizing Online Users' Toxicity over Time (2020)
Free-to-fee transformation of industrial services (2021)
Fresh Perspectives on Customer Experience (2015)
From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas (2018)
From Customer to Actor Engagement: Exploring a Broadened Conceptual Domain
(Abstrakti esityksestä EMAC2016 -konferensissa, 24.-27.5. 2016, Oslo, Norway) (2016)
From filthy to healthy and beyond: finding the boundaries of taboo destruction in sex toy buying (2018)
From flat file to interface: Synthesis of personas and analytics for enhanced user understanding (2020)
From new-product development to commercialization through networks (2012)
Functions of personal relations in business relationship dynamics (2024)