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    » Turku School of Economics » Department of Marketing and International Business


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    • Uverov, Nikita
    • Vesanen, Kristiina
    • Vuokko, Pirjo


    Publications
      
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    24 of 67
      
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    • Eye-tracking emotions in TV commercials
      (Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023)        (2023)
    • Eye tracking emotions in TV commercials
      (Presentation at the Global Brand Conference 2023)        (2023)
    • Factors Influencing Organizational Purchasing of Knowledge Intensive Business Services  (2014)
    • Fairness Matters in Supplier-customer Relationships. Re-examining the Link between Fairness and Commitment in Technology Industry Companies
      (Esitys IPSERA 2016- konferensissa, Dortmund, Germany 20.-23.3 2016)      2016
    • Financial vs. consumer-based brand equity: A cross-cultural perspectiveFool’s gold? Developer dilemmas in a closed mobile application market platform  (2011)
    • Findings of a user study of automatically generated personas  (2018)
    • Firm boundary decisions in solution business: examining internal vs. external resource integration  (2015)
    • Fitness as Leisure - Exploring Physical Activity through Consumption and Lifestyle.  (2014)
    • Fixation and Confusion - Investigating Eye-tracking Participants' Exposure to Information in Personas  (2018)
    •   (2013)

    Last updated on 2022-02-02 at 01:17

    UTU Research Portal