Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Exploring the effects of manufacturers' influence strategies and control on category performance in the grocery goods sector (2010)
- Exploring the Relationship Between Game Content and Culture-based Toxicity: A Case Study of League Legends and MENA Players (2019)
- Eye-tracking emotions in commercial video content
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023) - Eye-tracking emotions in TV commercials
(Presentation at The 21st International Conference on Research in Advertising (ICORIA) 2023) (2023) - Eye tracking emotions in TV commercials
(Presentation at the Global Brand Conference 2023) (2023) - Factors Influencing Organizational Purchasing of Knowledge Intensive Business Services (2014)
- Fairness Matters in Supplier-customer Relationships. Re-examining the Link between Fairness and Commitment in Technology Industry Companies
(Esitys IPSERA 2016- konferensissa, Dortmund, Germany 20.-23.3 2016) (2016) - Financial vs. consumer-based brand equity: A cross-cultural perspective (2011)
- Findings of a user study of automatically generated personas (2018)
- Firm boundary decisions in solution business: examining internal vs. external resource integration (2015)
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