A1 Refereed original research article in a scientific journal

Exploring the effects of manufacturers' influence strategies and control on category performance in the grocery goods sector

Authors: Hyvönen, S.; Lindblom, A.; Olkkonen, R.; Ollila, P.

Publication year: 2010

Journal: International Review of Retail, Distribution and Consumer Research

Number in series: 3

Volume: 20

First page : 311

Last page: 333

ISSN: 0959-3969