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Marketing

University of Turku » Turku School of Economics » Department of Marketing and International Business

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Examining the interplay between business model and commercialization process transformation (2013)
Examining the variations of eWOM in e-commerce – Focus on mechanisms and types of conveying customer experiences (2013)
Experiences catalyzing circularity in business networks: the case of concrete reuse in the construction industry
(Presentation at the 38th Annual IMP Conference 2022)
(2022)
Experiential Avoidance Related to Leisure Time Physical Activity (2025)
Explaining data-driven personas to end users (2020)
Exploring co-creation networks: Creating 'balanced centricity' within a public transport service system (2011)
Exploring corporate reputation and crisis communication (2024)
Exploring Customer Engagement within Multi-Actor Service Systems (2012)
Exploring Ethics in Business Networks: Propositions for Future Research (2016)
Exploring Ethics in Business Networks: Propositions for Future Research (2014)