Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Does one size fit all? New service development across different types of services (2017)
- Domain modelling of risk taking related to innovation in dyadic business relationships: A conceptual study with cases
(Paper presented at 31th Annual IMP Conference and Doctoral Colloquium, 25 – 29 August 2015, University of Southern Denmark Kolding) (2015) - Do players communicate differently depending on the champion played? Exploring the Proteus effect in League of Legends (2022)
- Drawing a theory map for customer experience – A systematic metatheoretical analysis
(Abstrakti esityksestä 5th Naples Forum on Service -konferenssissa, 6.-9.6. 2017, Sorrento) (2017) - Drivers and outcomes of salespersons' value opportunity recognition competence in solution selling (2020)
- Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agenda (2018)
- Dynamic capabilities and firm performance in a financial crisis (2014)
- Dynamics in innovation networks (2014)
- Editorial: Introducing interdisciplinary research in Industrial Marketing Management (2021)
- "Editorial", Journal of Product & Brand Management (2016)
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