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Marketing

University of Turku » » Department of Marketing and International Business

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Developing integrated solutions within B-to-B service networks (2011)
Developing Prototype Player Personas from Game Preferences
(Presentation at the ACM Woodstock conference (WOODSTOCK’18)) (2020)
Developing service research - paving the way to transdisciplinary research (2016)
Development of an e-exercises application for an introductory statistics course at university level (2025)
Diaries as a tool for reflecting the entrepreneurial opportunity process (2011)
Differing intrinsic motivations of innovative entrepreneurs and entrepreneurial innovators – Not just a hen-and-egg issue? (2010)
Digital content marketing in business markets: Activities and the nomological network (2024)
Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey (2022)
Dimensions of space in business network research (2017)
Does a Smile Matter if the Person Is Not Real?: The Effect of a Smile and Stock Photos on Persona Perceptions (2019)