Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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Publications
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- Customer service game : Developing theory with students (2012)
- Customers’ responses to institutional complexity in the determination of value
(Naples Forum on Service-konferenssin 2019 abstrakti) (2019) - Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics (2020)
- Declining Fitness Levels are a Challenge to Well-Being in Finland – effective actions to increase physical activity and reverse the downward spiral of fitness (2023)
- Deepfakes: Deceptions, mitigations, and opportunities (2023)
- Deepfake user personas for good - from maleficent to helping users (2025)
- Degeneration of the inner-city retail areas – is the internet really to blame?
(Presentation at the Nordic Retail and Wholesale Conference, Reykjavik 7.-9.11. 2018) (2018) - Democratization of Tomorrow's Plate: Synergizing Foresight Methods and Design Thinking in Designing Cellular Agriculture Innovations (2025)
- Demographics do not matter? : Exploring the impact of gender and ethnicity on users’ identification with AI-generated personas (2025)
- Derivation of a service typology and its implication for new service development (2015)
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