Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Declining Fitness Levels are a Challenge to Well-Being in Finland – effective actions to increase physical activity and reverse the downward spiral of fitness (2023)
- Deepfakes: Deceptions, mitigations, and opportunities (2023)
- Degeneration of the inner-city retail areas – is the internet really to blame?
(Presentation at the Nordic Retail and Wholesale Conference, Reykjavik 7.-9.11. 2018) (2018) - Demographics do not matter? : Exploring the impact of gender and ethnicity on users’ identification with AI-generated personas (2025)
- Derivation of a service typology and its implication for new service development (2015)
- Designing conceptual articles: four approaches (2020)
- Designing prototype player personas from a game preference survey
(Extended Abstract) (2020) - Design issues in automatically generated persona profiles: A qualitative analysis from 38 think-aloud transcripts (2019)
- Detecting demographic bias in automatically generated personas (2019)
- Detecting Pain Points from User-Generated Social Media Posts Using Machine Learning (2022)
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