Marketing
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- Volunteerism and community healing (2024)
- Vulnerable individuals’ needs, bonds, and the meaningfulness of life. Poster presented at the conference. Conference on Meaningful Relations in Aging and Dying, 28.-30.8, 2019, University of Helsinki & University of Eastern Finland, Helsinki (2019)
- Well-being and wellness tourism – Same, same but different? – Conceptual discussions and empirical evidence (2015)
- Well-being tourism experiences – Products and services to current and future tourists (2015)
- Wellness Among Gen Zs in Western and Eastern Cultures During COVID-19 (2023)
- Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers (2017)
- Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding (2019)
- Wellness Consumers : Who Are They? (2012)
- Wellness – Elämyksellinen hyvinvointikulutus haasteena kaupalle ja palveluliiketoiminnalle (2014)
- Wellness in retailing : Constructing a model of the wellness retail industry (2012)
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