Marketing
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- Factors Influencing Organizational Purchasing of Knowledge Intensive Business Services (2014)
- Fairness Matters in Supplier-customer Relationships. Re-examining the Link between Fairness and Commitment in Technology Industry Companies
(Esitys IPSERA 2016- konferensissa, Dortmund, Germany 20.-23.3 2016) (2016) - Financial vs. consumer-based brand equity: A cross-cultural perspective (2011)
- Findings of a user study of automatically generated personas (2018)
- Firm boundary decisions in solution business: examining internal vs. external resource integration (2015)
- Fitness as Leisure - Exploring Physical Activity through Consumption and Lifestyle. (2014)
- Fixation and Confusion - Investigating Eye-tracking Participants' Exposure to Information in Personas (2018)
- Fool’s gold? Developer dilemmas in a closed mobile application market platform (2013)
- Forging Links between Ethical Theory and Business Network Research (2014)
- Four Types of Toxic People: Characterizing Online Users' Toxicity over Time (2020)
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