Marketing
University of Turku » Turku School of Economics » Department of Marketing and International Business
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- Evoluutiopsykologia ja taloustiede (2015)
- Examining exploration/exploitation along the innovation process in a network: Insights from a case HYGTECH (2015)
- Examining how context change foster service innovation (2018)
- Examining innovation barriers along innovation process in a multi-industry hygiene-technology network (2015)
- Examining the build-up of firm’s commercialization competence: from product concept to the first customer reference (2012)
- Examining the interplay between business model and commercialization process transformation (2013)
- Examining the variations of eWOM in e-commerce – Focus on mechanisms and types of conveying customer experiences (2013)
- Experiences catalyzing circularity in business networks: the case of concrete reuse in the construction industry
(Presentation at the 38th Annual IMP Conference 2022)
(2022) - Experiential Avoidance Related to Leisure Time Physical Activity (2025)
- Explaining data-driven personas to end users (2020)
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