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- 20 Years of Nordic tourism experience research: a review and future research agenda (2020)
- A deliberately emergent strategy – a key to successful city branding (2015)
- Advancing environmental sustainability through nature-based science tourism: The potential of universities (2019)
- Ageing shopper types − choice orientation based consumer segmentation in grocery and specialty retailing contexts
(Abstrakti, the 2nd Nordic Conference on Consumer Research 2012) (2012) - Akateeminen kulttuuriperintö ja tiede ovat elävän ja elämyksellisen kaupunkikulttuurin voimavara (2021)
- A literature review on the consumers’ perceptions of a city centre retail environment (2016)
- Applicability of Models Based on Revealed Shopping Behaviour in Predicting Market Share of a Proposed Shopping Centre (2014)
- A Quantile Regression Approach in Predicting Patronage in the Shopping Centre Context (2016)
- Arvostusta matkailualalle (2013)
- A Tale of Three Cities – What makes a successful city centre? – The National Planning Forum. (1999)
- Biodiversity research and science tourism (2021)
- Biometric tourism research - a literature review and a reseach agenda
(25th Nordic Symposium on Tourism and Hospitality Research -konferenssin abstrakti) (2016) - Branding Knowledge-intensive Regions: A Comparative Study of Pisa and Oulu High-Tech Brands (2013)
- Branding the legacy of ‘The Flying Finn’ (2017)
- Brands and Branding Geographies. Edited by Andy Pike. (2012)
Turun yliopiston Tutkimustietojärjestelmän portaali