A4 Article in conference proceedings
Representing Precarious Work in the Sharing Economy through (De)motivations of Uber Contractors

List of Authors: Anne-Marie Tuikka, Abayomi Baiyere, Kai Kimppa
Place: Maribor, Slovenia
Publication year: 2019
Book title *: 32nd Bled eConference Humanizing Technology for a Sustainable Society
ISBN: 978-961-286-280-0


The potential contribution of sharing economy to the global
economy is increasing. Despite this, there are unanswered questions
related to corporate social responsibility in the sharing economy. In
this article, we draw from a case study on Uber and its contractors to
understand the precarious work entangled to their relationship in two
contexts. By unpacking the motivating and demotivating dimensions of
this relationship in two context, the United States and Finland, we
explore the underlying phenomenon of precarious work in the context of
sharing economy.

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Last updated on 2019-11-07 at 14:59