Vertaisarvioitu artikkeli kokoomateoksessa (A3)

Crafting SME Business Model for International Expansion with Data-Driven Services




Julkaisun tekijät: Eriksson Taina, Heikkilä Marikka, Nummela Niina

Painoksen nimi tai numero: 1st Edition

Paikka: New York

Julkaisuvuosi: 2021

Kirjan nimi *: Business Models and Firm Internationalisation

eISBN: 978-1-00-320426-8

Verkko-osoite: https://www.taylorfrancis.com/chapters/edit/10.4324/9781003204268-8/crafting-sme-business-model-international-expansion-data-driven-services-taina-eriksson-marikka-heikkil%C3%A4-niina-nummela?context=ubx&refId=45181cea-458c-4198-a7d8-6f9157ce7a98

Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/68666404


Tiivistelmä

Contemporary world is increasingly data driven. Data that people produce, collect from others or buy from specialised suppliers concerning markets or customers. A growing number of companies – including small and medium-sized enterprises (SMEs) – are aware of the business opportunities that this development creates. The internationalisation process of a firm starts after an individual within the firm has recognised business opportunities in international markets. International opportunities – as well as any other entrepreneurial opportunities – emerge in an iterative process of shaping and development during which the initial ideas are elaborated, refined, changed, or rejected. The selection of cases is a crucial decision in the research process and should therefore be made after careful consideration and a critical evaluation of all alternatives. The interview data were enriched with internal firm documents related concerning the design of the business model for data-driven services, comprising business model canvas drafts and plans for change.


Last updated on 2022-07-04 at 16:21