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Pioneers as Peers: How Entrepreneurial Journalists Imagine the Futures of Journalism




TekijätRuotsalainen Juho, Heinonen Sirkka, Hujanen Jaana, Villi Mikko

KustantajaTaylor & Francis

Julkaisuvuosi2023

JournalDigital Journalism

Tietokannassa oleva lehden nimiDIGITAL JOURNALISM

Lehden akronyymiDIGIT JOURNAL

Vuosikerta11

Numero6

Aloitussivu1045

Lopetussivu1064

Sivujen määrä20

ISSN2167-0811

eISSN2167-082X

DOIhttps://doi.org/10.1080/21670811.2021.1996252

Verkko-osoitehttps://www.tandfonline.com/doi/full/10.1080/21670811.2021.1996252

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/68440317


Tiivistelmä
The article investigates the futures of journalism that pioneering entrepreneurial journalists anticipate. This comprises the different imaginaries that journalists employ to make sense of journalism's present potentials, anticipate its possible futures, and inform their decision-making. By analysing semi-structured interviews with Finnish entrepreneurial journalists, the article identifies a peer-to-peer imaginary on which the interviewees draw and construct to anticipate the potential futures of journalism. In this peer-to-peer imaginary, journalism is produced in journalists' and audiences' peer networks of affinity and shared interests. The imaginary promises elevated audience engagement and increased income from audience members. It also emphasises journalistic work that is often seen as ideal: autonomous, multi-skilled, self-expressive and non-routine. Despite these potentially preferred outcomes, the imaginary risks distancing journalism from its public roles and embracing more individualised and market-oriented approaches. The peer-to-peer imaginary can shape a journalism that is increasingly elitist by orienting it towards serving paying audiences, contributing to the fragmentation of public discussion by its focus on niche interests and playing into the power interests of global social media platforms that govern much of the digital media infrastructure. The imaginary, thus, mirrors the prevailing contemporary tendency to employ emancipatory visions of digital technologies for commercial objectives.

Ladattava julkaisu

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.




Julkaisussa olevat rahoitustiedot
This research was supported by the Media Industry Research Foundation of Finland (201710119) and the Finnish Foundation for Economic Education (170332).


Last updated on 2025-14-02 at 10:48