Refereed article in conference proceedings (A4)

Digital Museum Transformation Strategy Against the Covid-19 Pandemic Crisis

List of AuthorsMarkopoulos Evangelos, Ye Christina, Markopoulos Panagiotis, Luimula Mika

Conference nameInternational Conference on Applied Human Factors and Ergonomics

PublisherSpringer Science and Business Media Deutschland GmbH


Publication year2021

JournalLecture notes in networks and systems

Book title *Advances in Creativity, Innovation, Entrepreneurship and Communication of Design Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA

Journal name in sourceLecture Notes in Networks and Systems

Title of seriesLecture Notes in Networks and Systems

Volume number276

Start page225

End page234






During the last decade, the art industry and especially the museums, the art galleries and the auctions has stagnated due to the global financial crisis (2007–2017) and latest lockdowns brought by the Covid-19 pandemic (2020-). Many art institutions introduced digital technologies into their operations and transitioned to the online art market. Visits to art exhibitions include interaction with other visitors of similar interests. Hence, digital art venues must create the same environment vibes and offer similar opportunities as the physical ones. The paper indicates the application of the avatar technology as an interaction method in digital museum spaces. It also provides the functional requirements, a navigation process, and the implementation scenarios for the adaptation of such technologies. The application of this digital strategy can transform the art market, contribute to the museum’s sustainability, and offer the public different ways of learning and entertainment.

Last updated on 2023-22-03 at 15:25