In this study we explore the convergence of art and game present in the so-called ‘gamification’ the Sigrid-Secrets, an urban geocaching trail. The starting point for our investigation is the idea that the participants to the ‘gamified’ art experience are committed to interact with the visual artworks they encounter and share their experiences with the other users. By closely studying this game, we get a better insight into the concept of gamification, which allows its users to engage with both art and game (i.e. digital technologies) simultaneously.