Finnishness, or being a Finn, has often been associated with certain stereotypes, such as being silent, close to nature, prone to drinking alcohol, being a fan of ice hockey, liking heavy metal, and having melancholic music with plenty of minor chords. These sometimes-self-affirming stereotypes are constantly revived as part of nationalist narrative constructions, nation branding, and even efforts to associate popular music success with the Finnish nation. Kärki analyzes three examples of how this kind of Finnishness has been performed in the popular music context, either directed at the Finns, or at global branding of Finnish popular music.