Determining online brand reputation with machine learning from social media mentions: A study in the banking context (Presentation at the 13th Global Brand Conference 2018) - UTU Research Portal

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Determining online brand reputation with machine learning from social media mentions: A study in the banking context
(Presentation at the 13th Global Brand Conference 2018)

: Rantanen A, Salminen J, Jansen BJ

: Global Brand Conference

: 2018