A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Nudge the rich! The case for targeting the top 10% in behavioural climate policy
Tekijät: Koi, Polaris; Sivonen, Jukka; Härmä, Vuokko; Karvonen, Sakari; Siipi, Helena
Kustantaja: Springer Science and Business Media LLC
Julkaisuvuosi: 2025
Lehti:: Humanities & social sciences communications
Tietokannassa oleva lehden nimi: HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS
Artikkelin numero: 1559
Vuosikerta: 12
ISSN: 2662-9992
eISSN: 2662-9992
DOI: https://doi.org/10.1057/s41599-025-05886-6
Verkko-osoite: https://doi.org/10.1057/s41599-025-05886-6
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/504538512
In interventions for the common good, such as in the climate context, the choice of a target group does not directly determine the beneficiaries of the intervention. Instead, efficacy, acceptability, and fairness emerge as core considerations in targeting interventions. This paper examines targeting the top 10% by income and assets in climate interventions in light of the above considerations. Addressing the climate crisis requires significant changes in the consumption patterns of those who consume most. We argue that the behavioural public policy community should do more to specifically address the consumption patterns of the rich.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
Julkaisussa olevat rahoitustiedot:
The authors gratefully acknowledge funding from the Strategic Research Council at the Academy of Finland (grant number 335186).
