This review deals with everyday creativity, which is considered central to success in current working life. Creativity is also central to the development of research methods, the theme of this issue of Ethnologia Fennica. The article examines perceptions of creativity by work counsellors, who are constantly on the lookout for effective methods in their work with clients. Work counsellors’ understandings of creativity provide a basis for self-reflexion for researchers’ aspirations in developing research methods. How can we provoke and enhance creativity?