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Beyond Digital vs. IT : The Untold Story of Their Relationship from an Organizing Logic Perspective




TekijätBaiyere, Abayomi; Zimmer, Markus P.; Staykova, Kalina S.; Joehnk, Jan

KustantajaInstitute for Operations Research and the Management Sciences

KustannuspaikkaCATONSVILLE

Julkaisuvuosi2025

JournalInformation Systems Research

Tietokannassa oleva lehden nimiINFORMATION SYSTEMS RESEARCH

Lehden akronyymiINFORM SYST RES

Sivujen määrä38

ISSN1047-7047

eISSN1526-5536

DOIhttps://doi.org/10.1287/isre.2021.0230

Verkko-osoitehttps://pubsonline.informs.org/doi/10.1287/isre.2021.0230


Tiivistelmä

Digital and information technology (IT) are two concepts that scholars and practitioners use to refer to organizing around technology. Although some consider these concepts synonymous, others consider them distinct. Relatedly, both digital and IT units are increasingly found in many organizations aiming to incorporate digital technologies into their customer offerings and operational processes. This coexistence suggests a qualitative difference in the underpinning logic of organizing around digital and IT. Although prior studies have focused on exploring how digital and IT are conceptually distinct, there is an acknowledgment that they coexist as vocabulary in practice. Indeed, not only do digital and IT coexist, they also interact, giving rise to relationships that have hitherto remained untheorized. We depart from the focus on digital versus IT and take a digital cum IT perspective to uncover these relationships and their implications for organizing around technology. Building on an organizing logic perspective, we synthesize prior literature into a conceptual framework to empirically investigate interactions between digital and IT units in three ethnographic studies of digital transformation. From this, we identify and theorize three relationships between digital and IT — interdepending, interlocking, and interfacing — and further explain why these relationships emerge and how they manifest in different dynamics. The resulting theorizing informs a research agenda for understanding the relational nature of organizing around technology.


Julkaisussa olevat rahoitustiedot
This work was supported by PoDoCo and the Industriens Fond.


Last updated on 2025-04-08 at 13:06