Effectuation and Brand Building in SMEs (Presentation at the Research in Entrepreneurship and Small Business Conference (RENT) 2024) - UTU Tutkimustietojärjestelmä

O2 Muu julkaisu

Effectuation and Brand Building in SMEs
(Presentation at the Research in Entrepreneurship and Small Business Conference (RENT) 2024)

Tekijät: Suomi, Kati; Aro, Kaisa; Stenholm, Pekka

Konferenssin vakiintunut nimi: Research in Entrepreneurship and Small Business Conference

Julkaisuvuosi: 2024