The chapter analyses print media portrayal of the Soviet woman as a contact point for local discussions of gender roles, gender equality and feminism in the 1960s and 1970s Finland. The author claims that the articles of the Soviet woman served as a prism through which the ongoing domestic discussions were projected to a cultural context in which equality between women and men had allegedly been reached. At first, the Finnish readership was approached by using the “gender equality” or “sex role” vocabulary, but from the late 1970s onwards, the view on the Soviet woman began to be framed through Western type of feminism. These interpretations are related to the political divide between the East and the West as well as the overall gender anxiety caused by women’s global awakening, but, more importantly, they tell us about the Finnish stance on the “woman question.” The analysis is based on contextual close reading of the Finnish and Finnish-Swedish newspaper and magazine articles. The data has been gathered from the National Library of Finland’s digital interface alongside manual collection from selected magazines.