This article explores the transnational
adaptation of Marvel’s superhero comics through an analysis of letters pages in
Finnish Marvel comic books. While media products and their fan cultures have
become increasingly global, analyzing the national sites for fannish activity
offers new insight into the roles of local agents in transnational adaptation
processes. The letters pages in Finnish Marvel comics were a site where
editorial choices were legitimized, gaps in the storylines were filled and the
national Marvel fandom was born. Emphasizing the role of communication between
the producers and the consumers, the article brings a new perspective to the
local production process of global media products.