Crowdsourcing in Strategic Management

: Sivula A, Kantola J, Vanharanta H, Salo M

: International Conference on Innovation and Management

: 2014

: PROCEEDINGS OF THE 11TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II

: 613

: 623

: 11

: 978-7-5629-4724-0

A strategy is formulated and implemented based on a vision or goal of an organization. It is important that the strategy is constructed based on an organization's operative capabilities. An organization can have several strategies or just one.Strategic management can benefit from crowdsourcing in strategy formulation and implementation. Crowdsourcing is outsourcing a task to an undefined crowd and it can be an organization's internal or external activity. This paper contributesto how crowdsourcing is utilized in strategic management in modern organizations. The research is a multi-case study and includes organizations from a wide range of industries. The amount of crowdsourcing utilization varies based on the industry and organization. The effect of crowdsourcing activities is positive in strategic management and thus seems to be a useful way to act.