Muu (O2)

Exploring the intertwined processes of strategy and knowledge management in micro firms: a case study from professional service context
(Esitys Nordic Academy of Management Conferencessa, Vaasa, Finland 22.-24.8. 2019)





Julkaisun tekijätTanja Lepistö, Mervi Vähätalo, Ulla Hytti

Konferenssin vakiintunut nimiNordic Academy of Management Conference

Julkaisuvuosi2019

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/43952197


Tiivistelmä


In our qualitative study, we explore the strategy development and
knowledge management in micro firms. The data for our study is collected
through observing workshops and interviewing owner-managers of 21 micro firms
offering various professional services. Through our empirical study we have
identified components that affect both the strategy development and knowledge
management of owner-managers in micro firms. They are: reflecting the role of
collaboration networks, reflecting about one´s role in the market, reflecting
about the customers, reflecting entrepreneurial identity, and reflecting
self-management. These components can be comprised to two 1) Environment and
stakeholders reflected in strategic reasoning and knowledge management in micro
firm, and 2) The entrepreneurial identity and managing oneself reflected in
strategic reasoning and knowledge management in micro firm.


Ladattava julkaisu

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Last updated on 2022-07-04 at 17:34