A4 Refereed article in a conference publication
Assessing the potential performance of network business model – Performance Indicators in the case of “physical activity prescription”
Subtitle: Performance Indicators in the case of “physical activity prescription”
Authors: Heikkilä Marikka, Soudunsaari Aki, Kuivaniemi Leni, Suoranta Mari
Publication year: 2013
Journal: NFF Conference proceedings
Book title : 22nd Nordic Academy of Management Conference
The commercialization of new inventions requires a feasible and viable business model. But, how do
we evaluate its potential performance, especially as more often the innovation requires collaboration
between several firms? The objective of this paper is to demonstrate a framework for estimating
performance in a networked business models. Our research method is action research. The empirical
data comes from a case of business model creation for “physical activity prescription” by network of
four companies in Health and Wellbeing sector. By combining existing approaches for business
modeling and business networks with our empirical data, we describe the focal points of
performance estimation in the context of business network. The results highlights the importance of
measuring all main components of the business model and also the business network partners’ view
on trust, contracts and fairness.
Downloadable publication This is an electronic reprint of the original article. |  |
