The purpose of the research is to provide a common multi-client platform as a base for further applied foresight work in the packaging sector. It aims to be a reference for a future-oriented strategic dialogue and a platform for strategic business development. The ambition with the research is not to provide an accurate forecast, but rather to initiate an improved preparedness for and active influence on future developments. This is done by mapping and analyzing general trends and drivers in society. The potential packaging implications of those trends and drivers are then evaluated to highlight potential future demands, opportunities and threats for packaging. Methods include participatory workshops/focus groups with invited experts and users. Thus, this article provides results based on participatory foresight and Focus Group methodology. With a systematic and participatory process, a medium to long–term vision building is targeted to mobilize joint actions and influence current decision making.