Other (O2)

Virtual brand communities as enablers of festival brand co-creation (extended abstract,14th Global Brand Conference; Berlin, May 8–10, 2019 )




List of Authors: Mervi Luonila, Kati Suomi, Marjo Mäenpää

Conference name: Global Brand Conference

Place: HWR Berlin

Publication year: 2019



Last updated on 2021-24-06 at 08:53