A4 Refereed article in a conference publication
Understanding the impact of cultural contents in digital games on players' engagement, enjoyment, and motivation in gameplay
Authors: Pyae Aung, Zaw Hein Htoo, Khine May Thin
Conference name: Australian Conference on Computer-Human Interaction
Publisher: Association for Computing Machinery
Publication year: 2018
Book title : OzCHI '18 : Proceedings of the 30th Australian Conference on Computer-Human Interaction
Journal name in source: ACM International Conference Proceeding Series
First page : 83
Last page: 87
Number of pages: 5
ISBN: 978-1-4503-6188-0
DOI: https://doi.org/10.1145/3292147.3292192
Culturalization plays an important role in digital game localization. To
date, game culturalization is under-researched, and little is known
about the influence of cultural contents in digital games on players'
gameplay experiences (e.g. engagement). Thus, in this study, we
conducted a user study of the digital game called "The Return: Forbidden Throne"
with 15 participants to understand the impact of cultural contents in
the game on players' experiences. The findings show that the players'
engagement in the cultural contents of the game is positively associated
with their engagement in the gameplay while having no relationship with
their enjoyment and motivation in the game. The participants' interests
and attention towards the cultural contents of the game are relatively
high. The findings suggest that integrating relevant cultural contents
in digital games, especially for game localization and culturalization,
can make players more engaged in the game. The findings can be
insightful for game designers and developers, especially in digital game
localization and culturalization.
