In the autumn of 2002 the Ministry of Education and the Promotion Centre for Audiovisual Culture (AVEK) agreed on supporting product development of audiovisual content through a pilot project named Funding for Product Development for Creativ Industries. The financial support was primarily aimed at developing audiovisual content interesting for users and suitable for new digital devices. The idea of supporting digital content production was stemming from the Content Production Project that was part of the Government's Programme in 2000-2003. The goal was to initiate a large-scale and cross-administrational project with the aim of developing content for the information society. One of the most important outcomes of this project was DigiDemo funding and support Programme which is evaluated in this report in terms of effects at programme and beneficiary company level. The evaluation was done at the Media Group, Turku School of Economics.