A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Understanding post-adoption behaviors of e-service users in the context of online travel services
Tekijät: Hongxiu Li, Yong Liu
Kustantaja: Elservier
Julkaisuvuosi: 2014
Journal: Information and Management
Vuosikerta: 51
Numero: 8
Aloitussivu: 1043
Lopetussivu: 1052
Sivujen määrä: 10
ISSN: 0378-7206
DOI: https://doi.org/10.1016/j.im.2014.07.004
We developed a model to investigate the factors influencing two different post-adoption behaviors of e-service users based on the Post-Acceptance Model of IS Continuance (IS continuance model): (1) continuance intention to use e-services; and (2) Word of Mouth (WOM) behavior. We tested the research model using a survey of 543 usable responses in China. Our findings show that satisfaction and perceived usefulness positively affect continuance intention, which, together with perceived usefulness, positively influences the WOM behavior. The two different post-adoption behaviors of e-service users, continuance intention and WOM, are closely related. Implications for theory and practice are also discussed.