Understanding post-adoption behaviors of e-service users in the context of online travel services




Hongxiu Li, Yong Liu

PublisherElservier

2014

Information and Management

51

8

1043

1052

10

0378-7206

DOIhttps://doi.org/10.1016/j.im.2014.07.004



We developed a model to investigate the factors influencing two different post-adoption behaviors of e-service users based on the Post-Acceptance Model of IS Continuance (IS continuance model): (1) continuance intention to use e-services; and (2) Word of Mouth (WOM) behavior. We tested the research model using a survey of 543 usable responses in China. Our findings show that satisfaction and perceived usefulness positively affect continuance intention, which, together with perceived usefulness, positively influences the WOM behavior. The two different post-adoption behaviors of e-service users, continuance intention and WOM, are closely related. Implications for theory and practice are also discussed.




Last updated on 2024-26-11 at 15:44