The impact of intra- and interfirm collaboration on service innovation performance in B2B firms

: Edvardsson Bo, Jaakkola Elina, Sebastiani Roberta, Witell Lars

: Cova Bernard ; Pardo Catherine; Salle Robert; Spencer Robert

: 30th Annual IMP Conference

: KEDGE Business School

: 2014

: Coping with recurring issues in BtoB research: The Sisyphus effect? Or a Rolling stone syndrome?