Time and temporality are central to the internationalization of the firm. When to internationalize has been recognized as important as to how to internationalize. So far much of the focus on time has been on speed of internationalization. Yet time is seldom well defined or acknowledged in International Business research. In this paper we argue that adopting a more systematic approach to time and temporality would allow to unveil the role of timing, pace and rhythm in internationalization. We call this systematic approach a paradigmatic approach where time is considered from the ontological, epistemological and methodological dimensions of the research. The question is how can we maintain time within our research throughout a study, and thereby achieve the potential for the highest time-informed contribution.