A1 Refereed original research article in a scientific journal
Impacts of handset bundling on mobile data usage: The case of Finland
Authors: Tallberg Mathias, Hämmäinen Heikki, Töyli Juuso, Kamppari Sauli, Kivi Antero
Publisher: Elsevier (Commercial Publisher)
Publication year: 2007
Journal: Telecommunications Policy
Journal name in source: TELECOMMUNICATIONS POLICY
Journal acronym: TELECOMMUN POLICY
Volume: 31
Issue: 10-11
First page : 648
Last page: 659
Number of pages: 12
ISSN: 0308-5961
eISSN: 1879-3258
DOI: https://doi.org/10.1016/j.telpol.2007.08.007
Abstract
Promotion of the adoption of new services has emerged as a possible driver for the regulation of handset bundling and subsidies. Handset bundling, however, has complex implications not only on mobile data service adoption, the focus of this research, but also more broadly on the mobile market dynamics. Due to the complexity, regulators have difficulties in anticipating the possible resulting impacts. Using a case study, expert interviews, and usage measurements as research method, an empirical framework was constructed to make the service usage impacts more explicit. The framework enables the identification of the regulator's steering options and their qualitative impacts. Results are based on observations before and after the change of law on handset bundling in the Finnish market. According to the findings, handset bundling regulation is a possible but risky tool for steering the market. (c) 2007 Elsevier Ltd. All rights reserved.
Promotion of the adoption of new services has emerged as a possible driver for the regulation of handset bundling and subsidies. Handset bundling, however, has complex implications not only on mobile data service adoption, the focus of this research, but also more broadly on the mobile market dynamics. Due to the complexity, regulators have difficulties in anticipating the possible resulting impacts. Using a case study, expert interviews, and usage measurements as research method, an empirical framework was constructed to make the service usage impacts more explicit. The framework enables the identification of the regulator's steering options and their qualitative impacts. Results are based on observations before and after the change of law on handset bundling in the Finnish market. According to the findings, handset bundling regulation is a possible but risky tool for steering the market. (c) 2007 Elsevier Ltd. All rights reserved.
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