A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Perceived usefulness and ease-of-use items in B2C electronic commerce - Findings from an analysis of web-based qualitative data
Tekijät: Jonna Järveläinen
Kustantaja: Springer
Julkaisuvuosi: 2004
Journal: International Federation for Information Processing -Publications- Ifip
Tietokannassa oleva lehden nimi: BUILDING THE E-SERVICE SOCIETY: E-COMMERCE, E-BUSINESS, AND E-GOVERNMENT
Lehden akronyymi: INT FED INFO PROC
Vuosikerta: 146
Aloitussivu: 475
Lopetussivu: 489
Sivujen määrä: 15
ISBN: 1-4020-8154-5
ISSN: 1571-5736
DOI: https://doi.org/10.1007/1-4020-8155-3_26
Tiivistelmä
The standard perceived usefulness and ease-of-use items of technology acceptance model were developed for organizational contexts, but they are also used in studies of consumer acceptance of electronic commerce. However, the terms used in the items are to some extent ambiguous. It is difficult to evaluate improvement in productivity, performance or effectiveness in purchasing products online. In this paper, items from a few recent electronic commerce studies applying technology acceptance model are summarised. Web-based qualitative data is analysed and the emerged features of electronic commerce that are important to consumers are compared with the measurement items from prior research. Finally, a combination of items based on the comparison is proposed. Consumers perceive the 24/7 accessibility of Web shopping site as useful, but this feature has not been measured in the prior studies reviewed here.
The standard perceived usefulness and ease-of-use items of technology acceptance model were developed for organizational contexts, but they are also used in studies of consumer acceptance of electronic commerce. However, the terms used in the items are to some extent ambiguous. It is difficult to evaluate improvement in productivity, performance or effectiveness in purchasing products online. In this paper, items from a few recent electronic commerce studies applying technology acceptance model are summarised. Web-based qualitative data is analysed and the emerged features of electronic commerce that are important to consumers are compared with the measurement items from prior research. Finally, a combination of items based on the comparison is proposed. Consumers perceive the 24/7 accessibility of Web shopping site as useful, but this feature has not been measured in the prior studies reviewed here.
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