How to create innovative solutions in an extensive multi-industry innovation network – A case study on the formation process and innovation activities

: Aarikka-Stenroos Leena, Mäkitalo-Keinonen Tiina

: Bernard COVA, Catherine PARDO, Robert SALLE & Robert SPENCER

: the 30th IMP (Industrial Marketing and Purchasing) Conference, Bordeaux, France

: Kedge Business School, Bordeaux, France

: 2014

: Coping with recurring issues in BtoB research: The Sisyphus effect? Or a Rolling stone syndrome?

: 30th