Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service-Dominant Paradigm

: Elina Jaakkola, Jodie Conduit, Julia Fehrer

: Stephen L. Vargo, Robert F. Lusch

: London, UK

: 2018

: The SAGE Handbook of Service-Dominant Logic

: 978-1-5264-0283-7

: https://uk.sagepub.com/en-gb/eur/product/978-1-5264-0283-7

: https://research.utu.fi/converis/portal/detail/Publication/37565889