Culinary taste and the legitimate cuisines

: Lindblom T, Mustonen P

Publisher: EMERALD GROUP PUBLISHING LIMITED

: 2015

: British Food Journal

: BRITISH FOOD JOURNAL

: BRIT FOOD J

: 117

: 2

: 651

: 663

: 13

: 0007-070X

: 1758-4108

DOI: https://doi.org/10.1108/BFJ-02-2014-0054

Purpose

– The purpose of this paper is to study a wide range of culinary tastes and their legitimacy in a contemporary urban context. The authors aim at finding out which cuisines are the most popular and to what extent this popularity translates into eating out.

Design/methodology/approach

– Survey data (n=1715) gathered among young adults residing in Helsinki (aged 25-44) measuring preferences and restaurant visits for 19 cuisine types. Measures for expressed legitimacy and actualised legitimacy for all the 19 cuisine types.

Findings

– The most preferred cuisine types are pizza, other Italian fare and traditional Nordic fare, including home cooking. The most visited restaurants by cuisine type are pizza, fast food and Italian. However, the most legitimate (both expressed and actualised) cuisines are Korean, African, fine dining and French. Several dissonances were found between stated likes and actual consumer behaviour. The results suggest that although fast food bears a stigma as socially unacceptable cuisine, it is, nonetheless, very frequently eaten in the restaurants.

Research limitations/implications

– As the data account only for a fraction of the population, limited by both age and region, it would be relevant for future research to investigate this on a larger scale in order to make (inter)nationally representative conclusions.

Originality/value

– A research design taking into account such a wide range of cuisine types has not been presented before.
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