A4 Vertaisarvioitu artikkeli konferenssijulkaisussa
Strategic Positioning in Big Data Utilization: Towards a Conceptual Framework
Tekijät: Wirén Milla, Mäntymäki Matti
Toimittaja: Salah A. Al-Sharhan, Antonis C. Simintiras, Yogesh K. Dwivedi, Marijn Janssen, Matti Mäntymäki, Luay Tahat, Issam Moughrabi, Taher M. Ali, Nripendra P. Rana
Konferenssin vakiintunut nimi: Conference on e-Business, e-Services and e-Society
Julkaisuvuosi: 2018
Journal: Lecture Notes in Computer Science
Kokoomateoksen nimi: Challenges and Opportunities in the Digital Era. I3E 2018
Vuosikerta: 11195
Aloitussivu: 117
Lopetussivu: 128
ISBN: 978-3-030-02130-6
eISBN: 978-3-030-02131-3
ISSN: 0302-9743
DOI: https://doi.org/10.1007/978-3-030-02131-3_12
Tiivistelmä
This paper introduces a conceptual framework for strategic big data utilization. We discuss big data through (i) its origins (where and how does the data accumulate), (ii) its constitution (what is the nature of the data), and (iii) its applications (how and why can the data be processed and utilized). Based on this conceptual analysis, we argue for three continua that can guide the process of making strategic decisions regarding the utilization of big data. We further use these continua as a foundation for proposing a conceptual framework for strategic data use and strategic positioning. The conceptual framework facilitates understanding the firm-specific possibilities that emerge from aligning the overarching business goals with the opportunities emerging from big data.
This paper introduces a conceptual framework for strategic big data utilization. We discuss big data through (i) its origins (where and how does the data accumulate), (ii) its constitution (what is the nature of the data), and (iii) its applications (how and why can the data be processed and utilized). Based on this conceptual analysis, we argue for three continua that can guide the process of making strategic decisions regarding the utilization of big data. We further use these continua as a foundation for proposing a conceptual framework for strategic data use and strategic positioning. The conceptual framework facilitates understanding the firm-specific possibilities that emerge from aligning the overarching business goals with the opportunities emerging from big data.
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