B2 Non-refereed book chapter or chapter in a compilation book

Selection of target markets and planning for market entry: Case Metrotaifun

Authors: Sandberg, Birgitta;Zettinig, Peter

Editors: Niina Nummela

Publisher: Turku School of Economics

Publication year: 2011

Book title : University of Turku

ISBN: 978-952-249-153-4