Sweden
is arguably one of the most gender-equal countries in the world, and
the historical development of that equality has been studied in detail.
However, less is known about how the idea of gender equality was adopted
in different professional spheres. In this article, I focus on this
topic by using one profession, journalism, to analyse how gender
equality was placed on the trade union agenda and negotiated in Sweden
between 1961 and 1989. Drawing on a framing analysis of the discussion
of gender equality in the trade union newspaper Journalisten, I argue
that the Swedish Union of Journalists and its members took a somewhat
moderate position in the struggle for gender equality, which, during the
decades in question, was mostly framed as a women’s question. For the
most active advocates of gender equality, it was nevertheless a deeply
felt issue, and their work can be defined as trade union feminism.